GRIT: The Real Estate Growth Mindset
Episode 037 with Scott Sillari, Head of Sales & Marketing at Real Synch

Episode 037 with Scott Sillari, Head of Sales & Marketing at Real Synch

September 9, 2020

Scott Sillari has been in the Real Estate Business for a long time.  He is a licensed real estate agent and used to be a certified appraiser as well.  He worked at Vyral Marketing for 7 years as the Director of Business Development.

Today, Scott is the Head of Sales & Marketing for Real Synch.  Real Synch is a task automation platform designed for Residential Real Estate Professionals using the smart “SynchBot” technology.

Join us as Scott shares how tech and automation can fit into the real estate business and how it can make teams more productive to create more revenue.

In this episode, we talk about:

(04:35) What are the most important things that people must be doing to grow their business in today’s environment?
(13:12) How real estate agents can grow beyond being a great salesperson and take it to the next level?
(16:35) What are the key technologies that people are doing to leverage their business?
(17:55) The importance of creating a workflow of your systems so they become efficient
(23:52) What are the new integrations that Real Synch is working on?
(27:59) Why Real Synch is not Zapier and so much more

Episode 036 with Kenny Klaus, Founder of CLME & Branch Manager at Keller Williams Integrity First

Episode 036 with Kenny Klaus, Founder of CLME & Branch Manager at Keller Williams Integrity First

September 1, 2020

A nationally-recognized expert in local real estate, Kenny Klaus has dedicated himself to serving the East Valley community since 1999. He also specializes in HUD homes, Short Sales/REOs, as well as New Build and Traditional transactions. Kenny is a Certified Residential Specialist, a Certified Distressed Property Specialist, and an Accredited Buyer Representative.

Known as “The FedEx Guy” for 13 years, his understanding of the efficiency of having your own route made him a firm advocate of Geographic Farming. Currently, he serves as the Lead Listing Specialist to the Kenny Klaus Team and provides its strategic direction at the same time. 

Join us as Kenny shares why he is a firm believer of going small to go big and what his thoughts are on having what it takes to build a successful team.

In this episode, we talk about:

(05:11) How big should the area be for geographic farming?

(08:23) What software does Kenny recommend for farming?

(10:06) What are the most important activities to make sure you have marketing success?

(20:14) The one thing  Kenny loves about Farming

(22:09) What’s the most important thing in building a successful team

(28:07) Kenny’s resources for growth

(35:02) Why being “well-rounded” is a must to achieve success in this business.

Episode 035 with Phil Treadwell, VP of Development and Regional Manager for Mason-McDuffie Mortgage

Episode 035 with Phil Treadwell, VP of Development and Regional Manager for Mason-McDuffie Mortgage

August 25, 2020

Phil Treadwell is a top producing and independent mortgage banker who is a 16-year veteran in the mortgage industry. He was the top originator in a multi-state region with his own company during the financial crisis of ‘08 - ‘09.  Between 2019 and 2012, he developed production and built branches through the South and Southeast regions of the US. 

Currently, he is the VP of Development and Regional Manager for Mason-McDuffie Mortgage. He is also the Founder and Host of the Mortgage Marketing Expert podcast and Co-Founder of Industry Syndicate. Recently, National Mortgage Professional Magazine named him as one of  “40 Most Influential Mortgage Professionals Under 40”.  Let’s hear from Phil the importance of podcasting and the value of effective marketing and having your own personal brand.

 

In this episode, we talk about...

(2:43) What is the true value of podcasting?

(6:27) Which is more engaging: Videos or Podcasts?

(17:19) How to attract your target audience to listen to your podcast

(24:41) The power of having a strong personal brand 

(28:20) What is the formula for effective marketing?

(29:32) How important is it to have exposure on all mediums

(32:10) Social media platforms  Real Estate Agents and Mortgage Experts need to be on 

(34:22) Is Tiktok an ideal social platform for Business?

(38:34) What is Industry Syndicate?

(49:24) Phil’s most important piece of advice

Episode 034 with Justin Nelson Business Partner and Performance Coach at Realty One Group Arete

Episode 034 with Justin Nelson Business Partner and Performance Coach at Realty One Group Arete

August 18, 2020

As a teenager, Justin Nelson was always curious about who we are and why some people succeed and others don’t.   Throughout his twenties, he had an amazing career yet he felt he was not living his life’s purpose.  So when he turned 30, he went on a spiritual journey of self discovery that eventually led him to Tony Robbins. He became a speaker where he talked about things that matter most to him: emotional state, self image, belief system and identity.

Five years later, he moved back to Utah where he settled with his wife.  This is also where he met Spring Bengtzen whom he partnered with in growing her real estate business.  Let’s hear from Justin, what he is passionate about right now, and what his insights are on the importance of having a leadership mindset.

In this episode, we talk about... 

 

  • (05:00) What Justin and Spring did better than everyone else in the real estate industry
  • (07:51) How to bring value in team meetings?
  • (12:02) Why you need to approach everything as an amateur
  • (13:07) The most powerful thing you can do for yourself and your team
  • (13:57) What is positive accountability?
  • (16:38) How to achieve a zero turnover rate
  • (19:32) How to create the culture that you want
  • (25:13) How to leverage SISU at a higher level
  • (33:04) What’s the most challenging and daunting task that exists in real estate
  • (45:59) Justin’s most important piece of advice
Episode 033 with Spring Bengtzen CEO of the Utah Life Real Estate Group & Realty One Group Areté at Realty ONE Group

Episode 033 with Spring Bengtzen CEO of the Utah Life Real Estate Group & Realty One Group Areté at Realty ONE Group

August 14, 2020

Spring Bengtzen began her career as a developer’s sales professional in on-site sales, and has expanded to general resales, short sales and foreclosures. Since 2004, she has been a top producing agent in both transactions and dollar volume in the Ogden Valley.  In 2010, she received the prestigious “30 under 30”award from the National Association of Realtors and served on the board for the Young Professionals Network both locally and for NAR.

Today, she is the CEO of the Utah Life Real Estate Group and Realty One Group Areté at Realty ONE Group. The Utah Life Real Estate Group is Weber and Davis Counties top real estate team with over 85,000,000 in sales volume in 2019 & 250 families helped. Let’s hear from Spring on how she grew her business and how SISU was a key to help her achieve success.

In this episode, we talk about... 

  • (07:35) Spring's Recruiting Strategy
  • (09:22) What is the importance of mindset?
  • (11:47) How SISU helped Spring double her business this year
  • (14:21) How SISU holds agents accountable for their goals
  • (16:18) How having contests in the workplace completely changed their culture
  • (21:01) What does mindset training look like?
  • (25:49) Culture of Accountability vs. Culture of Productivity
  • (27:38) How Spring made "fun" an essential part of their culture
  • (32:26) Spring's one piece of advice on how you can double your business
  • (34:26) How SISU's Task Management platform was the game changer for Spring's onboarding pro
Episode 032 – GRIT: The Real Estate Growth Mindset, special guest Jim Remley, Founder of eRealEstateCoach

Episode 032 – GRIT: The Real Estate Growth Mindset, special guest Jim Remley, Founder of eRealEstateCoach

July 21, 2020

Jim Remley entered the real estate industry at 19, and within a year he listed a record-breaking 150 properties. Within 2 years, he became part of the top 1% REALTORS nationwide. Today. Jim leads one of the most successful real estate firms in the US, John L Scott Medford and Ashland - a company that is ranked in the top 350 Real Estate firms by Real Trends. 

 

In addition, Jim is a consultant, best-selling author, speaker and trainer.  Let’s hear from Jim as he shares his expertise on how to create an attractive brand, marketing styles, how to adjust your business during a pandemic,  his views on market disruptors and how to make A.I. work for you.

 

In this episode, we talk about... 

  • (05:20) The importance of building value in a brand 
  • (06:32) What's the key driver for culture?
  • (08:47) What's the best kind of marketing you can possibly do?
  • (14:32) How agents should deal with clients afraid to sell due to Covid
  • (15:51) How to address clients who don't want to sell because they're afraid they'll end up homeless.
  • (16:46) What's the most missed opportunity for most agents right now.
  • (21:03) How big is your sphere right now?
  • (21:43) What is the "engine" of your business?
  • (28:20) Why should you make A.I. work for you instead of against you
  • (31:08) Jim's Advice on how to make zero-cost marketing strategy for someone starting out

 

Episode 031 with Robby T, Coach & Lead Geek at Hatch Coaching and Nathan Joens, CEO and Co-Founder of Structurely

Episode 031 with Robby T, Coach & Lead Geek at Hatch Coaching and Nathan Joens, CEO and Co-Founder of Structurely

July 14, 2020

Show Notes 

Robby T is the Coach & Lead Geek at Hatch Coaching. He has devoted the last five years to mastering the lead conversion game. He shares his thoughts within the Leads Geeks community, his coaching clients, our team, or anyone that is willing to listen. 

Nathan Joens is CEO and Co-Founder of Structurely. A real estate technology company based in Ames, IA that builds Artificial Intelligence (A.I.) services for real estate businesses to scale personalized conversations with their online real estate leads via messaging.

With experience in Geographic Information Services (GIS), real estate, financing, urban planning, project management, and graphic design, Nate leads the product, engineering, and machine learning teams at Structurely to align with real estate customer goals.

Brian, Robby, and Nate discuss the background on both Hatch Coaching/Structurely, the importance of ISA’s, and how to utilize technology and software better in today’s market.

In this episode, we talk about... 

  • 2:17 - Robby T goes in-depth on his background and current role with Hatch Coaching
  • 5:06 - The three C’s, what are they and how are certain aspects of it dying in today’s market.
  • 12:30 - Nate Jones & Robbie T answer the most asked question of “How can we build and keep ISA’s in the ISA role?”
  • 15:57 - Robbie explains why you have to leverage automation and how the effectiveness of a phone call continues to nosedive.
  • 16:47 - Was this the greatest lead generation opportunities ever seen?
  • 19:46 - Nate discusses Structurely existence, ISA’s, and technology in Real Estate.
  • 26:33 - The Chat Bot, what is it and Structurely utilize it?
  • 32:33 - Robbie talks about what technology they use in today’s market including SIsu.
  • 38:30 - If you want to learn how to scale your business, start by doing things that don't scale.
  • 41:25 - Let’s take a look at the hard numbers of Robby’s business.
Episode 030 with Tom Ferry, Founder and CEO of Ferry International

Episode 030 with Tom Ferry, Founder and CEO of Ferry International

June 30, 2020

Show Notes

Tom Ferry is the #1 ranked Real Estate Educator by Swanepoel Power 200 and the best-selling author of “Life! By Design” and “Mindset, Model, and Marketing!”

As founder and CEO of Ferry International, the real estate industry’s leading coaching and training company, Tom’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching, the popular #TomFerryShow delivering free, fresh and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches.

Brian and Tom discuss the mindset of the current real estate industry and where it’s headed, his journey to where he is today, and how his approach to using Social Media has catapulted his business!

In this episode, we talk about... 

  • 3:45 - How social media has played a huge part in not only Tom’s business but his happiness as well.
  • 9:20 - Gary Vaynerchuk provided early mentor strategy to Tom and it’s paid off big. Tom explains what he said!
  • 13:19 - In a time where we are between the review economy and the trust economy, delivering trust with premium FREE content catapulted Tom’s business.
  • 18:20 - Tom explains how being in a family business proved to have challenging tests right out of the gate and how he had to earn his respect.
  • 21:45 - Are you thinking about attending college? You’ll want to hear Tom’s thoughts on a better alternative first.
  • 25:40 - Tom shares one of the biggest reasons Agents struggle in Real Estate, see if his insight can help you succeed going forward.
  • 34:18 - Similarities between Tom’s business and real estate. Here’s what they are and how you can use tom’s strategy to gain success in the future.
  • 49:17 - The Tom Ferry Success Summit this is going to shock the industry and more, here is what you can expect from it!
Episode 029 with Alvaro Erize, CEO at CINC

Episode 029 with Alvaro Erize, CEO at CINC

June 16, 2020

Show Notes

Alvaro Erize is an entrepreneur and Operator with a passion for developing companies that add value to the world. He believes success comes from forming amazing teams, leading from the front line, and deploying operational excellence.

Brian and Alvaro discuss Alvaro’s background before CINC, industry changes during COVID-19, CINC’s quick growth and vision for the future, and some personal questions that you’ll enjoy!

In this episode, we talk about... 

  • 1:55 - Alvaro dives into his professional background and how the investment industry wasn’t his first choice.
  • 6:43 - CINC, how this powerhouse came to be, and its story behind its success.
  • 10:01 - What the experience was like for Alvaro & CINC to go through the Fidelity Acquisition process.
  • 16:27 - These are the main benefits that set CINC’s CRM apart from everyone else.
  • 22:37 - Alvaro answers a must-know question: How CINC grew so fast in a competitive industry?
  • 26:04 - With COVID-19 changing world, Alvaro discusses his thoughts on how the industry will change in going forward.
  • 35:56 - Here is the vision for CINC in the next 5 years.
Episode 028 with Dan Corkill, CEO & Co-Founder of Follow Up Boss

Episode 028 with Dan Corkill, CEO & Co-Founder of Follow Up Boss

June 9, 2020

Show Notes

Dan Corkill has a background in finance and has worked for a marketing company back in Australia. But, his career bored him and he had no plans of working for someone else for the rest of his life. So he decided to build his own business and become an entrepreneur.

When a friend suggested to him that they start a software company -- even if he had no tech background -- he went for it. Since his friend was a software engineer, they figured he could handle the technical side while Dan does the marketing side. Going into a business that he knew almost nothing about proved to be a struggle for Dan and his team.  

Let’s learn from Dan on how he was able to achieve success for their self-funded, profitable company: Follow-Up Boss. We’ll also hear his advice for anyone who wants to go into a business venture regardless if they have background experience on it or not.


In this episode, we talk about... 

  • (04:11) What made Dan jump-in to starting his software company?
  • (07:40) Why Dan chose the Real Estate industry to offer their software to
  • (17:21) How did his company make their first sale?
  • (20:35) What makes Follow-Up Boss different from other companies offering CRM?
  • (20:35) Where does Dan see the Real Estate industry headed to?
  • (30:00) Books that made an impact on Dan

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