GRIT: The Real Estate Growth Mindset

Episode 077 with Brad Sugars, CEO & Founder of ActionCOACH

July 27, 2021

Brad Sugars has been in business since he was 15 years old. He has bought, sold, or started more than 50 companies. Throughout his 3-decade career as an entrepreneur, he has become a strong advocate for building a business that works without you.

Today, Brad Sugars owns 9 companies and is the CEO & Founder of the largest business coaching company in the world, ActionCOACH.  He is also a bestselling author, keynote speaker, and the #1 business coach in the world.

In this episode, we talked about the 5 Core Disciplines of Exponential Growth in Your Business and how his systematic approach to business has allowed him to spend more time doing what really matters to him.

Key Takeaways:

02:32 Brad’s goal as an educator
03:43 What the 30X Business Training is all about
06:29 Why Brad thinks that “hustle and grind” is the new stupid
07:19 The 5 Core Disciplines of Exponential Growth for Your Business
09:16 Why ActionCOACH and Sisu get along so well
12:43 A CEO’s number 1 job
14:41 The 4 complex areas of a business strategy
14:46 Brad’s definition of leverage
20:35 How important are ratings and rankings
21:54 How many times should you be posting on social media today?
24:52 Brad’s advice for people who run large team brokerages but struggle to recruit within their organization
28:11 Why people leave their jobs 
29:47 The one thing Brad keeps coming back to when it comes to sales

To know more about Brad Sugars, go to or visit
To check out Brad’s latest book, Pulling Profits out of a Hat, go to:

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