GRIT: The Real Estate Growth Mindset

Episode 066 with Todd Crockett, Partner for The Crockett Team at Howard Hannah

April 27, 2021

Todd Crockett has been in the real estate business since 1995. He is an instructor who trains fellow realtors across the United States. He's also a much sought after speaker for conventions and business seminars. Todd uses his education and experience to incorporate innovative concepts that give sellers a major marketing advantage in selling their home. 

Today, Todd is a partner for The Crockett Team at Howard Hannah.  He is also the Chief Encouragement Officer for TrainLaunch, a video presentation training technology. Currently, he’s into using video to revolutionize marketing.

In this episode, we talked about:

01:52 Why the leads you got during the pandemic, are the leads you’re going to keep
04:30 How Todd got into video advertising online 
06:01 How Facebook allowed Todd to connect with talented videographers
10:42 Why sharing solutions for prepping a property enhances your client’s experience. 
12:54 Why Todd does property prep at his own expense
16:03 What does “entertrainment” mean?
18:02 The importance of creating a memorable experience for the client and capture it in video
19:06 How making things fun and convenient can drive a referral business
20:05 How to create videos that make a difference
21:11 What are the key things that are going to take your business to the next level in 2021
24:04 The value of providing a fluid performance
24 42 Why it’s not always about transferring the title

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