GRIT: The Real Estate Growth Mindset

Episode 060 with Kyle Whissel, CEO/Team Leader of Whissel Realty Group

March 9, 2021

Kyle Whissel has been in the real estate industry for almost 2 decades now. He worked in all aspects of the industry including property management, commercial real estate investing, distressed sales (REO & short sale), flipping and residential real estate.

Today, he is the CEO and team leader of Whissel Realty Group brokered by eXp Realty. They’ve been recognized as the #1 real estate team in San Diego by The Wall Street Journal and the #6 team in the state by Trulia and Zillow. He’s also a National Speaker and the #1 Real Estate Video Influencer by Bombbomb.

In this episode, we talked about:

(01:11) How to go big in 2021
(01:50) Why we need to have a different approach for different kinds of leads?
(05:57) What activities do we want our agents to focus on
(06:09) How does the 3-Part Funnel work?
(13:33) The advantage of setting up a lot of appointments for agents
(15:54) How do you find the right ISA and how to keep them around
(18:09) What are “exempt” or “non-exempt” employees? 
(19:40) Why you should start paying ISAs based on closings and not on appointments set
(23:03) How much does an agent/ISA need to earn before they consider themselves successful? 
(27:11) Kyle’s #1 source of hiring
(27:40) How does the company make money as a whole
(28:38) Why “speed to lead” is just as important as “speed to respond”
(28:50) What’s the only thing better than a new lead?
(30:23) What program does Kyle use to train his team

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