GRIT: The Real Estate Growth Mindset

Episode 044 with Jeff Cohn, Owner of kwELITE

November 3, 2020

Jeff began his career in real estate in 2006. Since then, Jeff and his team has closed over 5,000 in sales, totaling over $1 billion in volume.  As founder of Omaha’s Elite Real Estate Group, he led his team from 70 to 700 transactions in 6 just years.  In 2019, Berkshire Hathaway Home Services awarded him the #1 team in unit sales in the world.

Today, Jeff is the CEO of a tech-powered Keller Williams market center in Omaha, NE.  His objective is to offer the consumer a one-stop-shop customized experience that will provide access to the agent and all ancillary businesses, virtually and in-person.

Let’s join Jeff as he talks about his vision of 2021, what he is most excited about and his new tech-powered hybrid office of the future.

In this episode, we talked about:

(01:52) Why Jeff moved from Berkshire Hathaway to KW Elite 
(05:00) What’s the one thing that everyone should be focusing on for the next five years that’ll help their business for the good?
(05:41) How to strategically market properties virtually to keep your clients safe
(09:26) What should be the agent’s role in the future?
(09:55) Why should agents be worried if their roles are replaced with digital technology?
(10.30) What does a 100% virtual transaction look like?
(12:06) What is the 6-Degree of Freedom Tech? 
(17:27) What strategies did Jeff implement to scale his business?
(21:41) How can agents ensure that they stay in business for the next 2 years?

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