GRIT: The Real Estate Growth Mindset

Episode 010 with Greg Harrelson, Owner of Century 21 The Harrelson Group

January 14, 2020

SHOW NOTES

Greg Harrelson has been selling Real Estate full time for over 20 years in South Carolina is in the top 1% of all Realtors nationwide. In 1999, he opened his first Century 21 franchise in Myrtle Beach, SC and is now the proud owner of 4 different locations with a team of agents that average roughly 30 deals per agent and closing over 2000 transactions. Greg's team has consistently been ranked the #1 Sales Team in Myrtle Beach since their inception.

In this episode, Greg and Brian discuss how to run an effective brokerage with a team of real estate agents along with the metrics of spending on marketing, generating, and converting leads.

 

In this episode we talk about...

 

  • 4:40 - How did Greg Harrelson transition his team to his brokerage?
  • 7:15 - The cost of generating leads.
  • 13:32 - Creating a culture with multiple agents and offices.
  • 17:09 - How does Greg recruit and coach his agents effectively?
  • 27:37 - Acquiring a brokerage.
  • 36:31 - How to address the agent when they are not converting leads.